A majestic-paced parade of product-focused shots outlines the comfort and lightness of the renewed Hublot Tourbillon SR_A, a timepiece by the polymathic creative Samuel Ross.After the initial release of his renowned model, the result of a 3-year engineering collaboration with the Swiss company, akin to working with organic materials, Ross’s design remains in a continuous state of evolution. He refines his original watch, transforming its case into a sleek grey monochrome ensemble that can be accessorized with three differently colored rubber straps. Our collaboration is instrumental in leveraging this significant legacy to emphasize the new aspects of the product, paying particular attention to conveying improved comfort and lightness as the primary features of the revised timepiece. Through a series of meticulously crafted shots, the strap, with its supple curves and gentle folds, becomes a symbol of ease, elasticity, and contentment. Each frame highlights the strap’s flexibility and resilience, conveying a sense of embracing comfort.

We leverage the renowned tourbillon mechanism and other internal components of the watch to craft animations that convey a sense of lightness. Additionally, hexagonal structures, reminiscent of the watch’s design, feature throughout the film, appearing in various scenes to showcase the watch from different perspectives. These structures, made of metal but designed to be slim, impart a feeling of weightlessness, reflecting one of the key characteristics of the product.