Cover Media
Description
The hexagonal pattern is one of the main design features of the watch, a stylistic signature that makes it recognizable and unique. The pattern is used as a matrix to generate shapes and animations: it is both a mold to interestingly create abstract scene assets and a genesis element for some of the watch components (the mechanism, the strap, the case).
Gallery
Credits
- Direction: Ditroit
- Creative Director: Salvatore Giunta
- Design & Development: Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Christian Cabiddu, Marco Serracca, Alessandro Nobile, Davide Rubini, Christoph Strohfeld, Nemanja Ivanovic, Michael Marczewski
- Producer: Noemi Bugli
- Audio: Resonate
- Audio Process: a Soft Throbbing of Time - Frank Bretschneider
- Client: Hublot
- Creative Director: Alexandre Bertrand