Davide Rubini / 2026–06–04 / 05:04 am
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Davide Rubini / 2026–06–04 / 05:04 am / Projects / About / Archive /


Hublot Big Bang Meca - 10
2025Hublot

The hexagonal pattern is one of the main design features of the watch, a stylistic signature that makes it recognizable and unique. The pattern is used as a matrix to generate shapes and animations: it is both a mold to interestingly create abstract scene assets and a genesis element for some of the watch components (the mechanism, the strap, the case).

DirectionDitroitCreative DirectorSalvatore GiuntaDesign & DevelopmentClaudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Christian Cabiddu, Marco Serracca, Alessandro Nobile, Davide Rubini, Christoph Strohfeld, Nemanja Ivanovic, Michael MarczewskiProducerNoemi BugliAudioResonateAudio Processa Soft Throbbing of Time - Frank BretschneiderClientHublotCreative DirectorAlexandre Bertrand