Davide Rubini / 2026–10–05 / 12:52 pm
Projects / About / Archive /
Davide Rubini / 2026–10–05 / 12:52 pm / Projects / About / Archive /


Hublot Big Bang Meca - 10
2025—Hublot

The hexagonal pattern is one of the main design features of the watch, a stylistic signature that makes it recognizable and unique. The pattern is used as a matrix to generate shapes and animations: it is both a mold to interestingly create abstract scene assets and a genesis element for some of the watch components (the mechanism, the strap, the case).

Direction: Ditroit • Creative Director: Salvatore Giunta • Design & Development: Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Christian Cabiddu, Marco Serracca, Alessandro Nobile, Davide Rubini, Christoph Strohfeld, Nemanja Ivanovic, Michael Marczewski • Producer: Noemi Bugli • Audio: Resonate • Audio Process: a Soft Throbbing of Time - Frank Bretschneider • Client: Hublot • Creative Director: Alexandre Bertrand